6 tips to increase engagement on your native ads

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Nowadays, experiences with various intrusive ads everywhere create a tiring effect and often lead to the interruption of visitors' navigation on the site. This disappointing consumer experience leads to a significant decrease in interest for the advertising brand and also for the publishing media. But native ads have an interesting and often pleasant effect for the visitor. From an advertising perspective, native advertising comes in the form of a connection with the consumer by providing you with an interactive brand experience that they are actually interested in. A true value exchange. While marketers are facing the "walls" (ad blocks) recently massively placed by Internet users, they are trying to find the best ways to fulfill the wishes and demands of their customers.


This is one reason why the trend of native advertising is growing significantly in recent years and many marketers are seeing it as one of the best options to advertise without worrying about "walls". Below we're highl B2B Email List ghting 6 important tips on how to increase engagement when advertising with native ads on Boost Discovery. Turn your brand into stories Did you know that 95% of purchasing decisions are subconscious? Psychologically, decisions to buy are driven by emotion, and emotions are evoked in the stories a consumer reads about a brand, connecting the consumer more deeply with the brand. Tell your story by illustrating it with examples, images and testimonials.



Two-thirds of consumers read at least one review before making a purchase decision. 2. Use CTAs It is very important. As you tell your story, place buttons or CTA links from time to time . You never know for sure which part of your story the reader is most ready to buy, so put a CTA in every paragraph or illustration. Be there when the customer wants to find you. 3. Make the reader feel like your friend You should tell your story as if you were telling it to your best friend by putting his interests first and giving him advice or suggesting something that really works. Add highlighted product features to even the smallest details. This will make the reader feel like they know for sure everything about that product.