Blog and having engagement with email is the main metric to be pursued by those who work with marketing, whether professionals or companies. It is through this channel Phone Number List that your leads won, whether through advertisements, posts on social networks or filling out a form on the website and landing pages, will be nourished with content for an evolution in sales negotiation, up to purchase. If you still haven't defined that this is important for any company's marketing, it's time to stop and rethink. As much as e-mail is considered inefficient for many, if there is engagement through strategic actions, customers will surely emerge! The engagement data related to email marketing that matters is on deliveries, opens and clicks. The more leads open the messages sent and click on the CTAs, their behavior appears engaged, interested and with a good possibility of qualifying for sales.
Of course, the content offered in your email campaigns matters (a lot), after all, that's where you'll direct the desired clicks to the intended actions. Still having questions about leads and inbound marketing?Read this article that explains why you should generate sales leads. See too: How to avoid the most common digital marketing mistakes in 2023 Essential tips to avoid cart abandonment when shopping online What is programmatic media and what are its advantages and risks Best practices for leads that become customers The importance of the sales funnel in CRM and how to optimize it What you need to know about Threads: The Newest Social Network The importance of commercial Landing Page and how to do it Is Co-marketing still worth it? Understand why Lide Talks welcomes Eduardo Gentil, CEO of Nacionalvox, an intelligence company in Communication and Digital Technology 8 trends for influencer marketing in 2023 How to create a good email that engages.