The importance of SDR for the sales area

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The importance of SDR for the sales area

Post by maniha123 » Sun Sep 10, 2023 4:45 pm

To begin with, it is necessary to explain what the acronym SDR (Sales Development Representative) or Sales Development Representatives means: they are people from the sales team who focus exclusively on prospecting opportunities. Unlike sales executives who close new deals, SDRs look for new leads, qualify them and try to line up a pre-sale. Many companies (small or medium) still do not understand the importance of this key element, which can be the greatest ally in the integration between marketing and sales. SDRs are equipped with information and data about the prospect and the company before contacting them and have a fair understanding of the industry, the sales process and the competition to have meaningful conversations. See too: Strategies to gain your audience’s trust on social media How to Avoid the Most Common Digital Marketing Mistakes in 2023 Essential tips to avoid cart abandonment when shopping online.

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The role of a sales development representative (SDR) differs depending on each company's definition. But mainly, the role of an SDR is twofold – inbound and outbound sales prospecting. INTERNAL SALES PROSPECTION Encourage leads who have shown interest in a solution or service and have already engaged with the company through marketing channels. EXTERNAL SALES PROSPECTION Reach potential customers who have never engaged with the company's product or solution, in other words, cold prospecting. SDRs reach out to potential leads or immediately follow up with those who have asked questions or raised questions about your company and offerings. The three main channels they use most are phone, email and social media – in short, SDRs reach prospects in all directions so leads know who they are and what the product/services are about that are being offered. In addition to lead management and email marketing automation tools, sales representatives also make extensive use of CRMs (Customer Relationship Management) to carry out their day-to-day work in companies.

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