What are Google Ads Local Campaigns and how to set them up

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Do you know that88% of consumerswho perform local searches on their smartphone, visit or call a store throughout the day? And whatalmost 46% of all search querieson Google related to information about local businesses? These and other facts tell us that now we simply cannot do without online promotion of offline points of sale. One of the most effective ways to get the word out about your business and drive customers to an office near them is through local Google Ads campaigns. How this communication channel works and how to set it up will be discussed in this article. Local campaigns - what are they? Specialists involved in contextual advertising are well acquainted with product advertisements. Since 2018, many have already been able to try out what smart shopping campaigns are and have been convinced of the effectiveness of promotion in search results, the display network and YouTube. A little later, Google provided the opportunity for local companies to promote their business profiles in search, Google Maps, Gmail, Display and YouTube. Since then, a local Google Ads campaign has been a unique opportunity to attract potential clients to offices, salons, and stores that are located in close proximity to the person himself.



This way provides high ROI for small businesses with small budgets and automates advertising management. True, Google recently released an update that allows you to launch a new type of campaign - Performance Max. They have some unique features and provide even greater coverage using the Google Discovery Feed. Through reach in new placements and automation, advertisers have the opportunity to increase conversions. But there is one drawback - Google P-MAX's fully automated campaigns require sufficient data and budget to run smoothly. Can online sales always replace offline? Thanks to technology and influenced by external fact Phone Number List ors, such as COVID-19 and the war in Ukraine, many companies have switched almost entirely to online sales. But at the same time, there are a number of thematic niches where it is difficult and even impossible to do without offline outlets. Let's consider situations where direct contact with the consumer is simply necessary: immediate availability of a product or service.




Despite the fact that online stores have now greatly shortened the delivery period, there are times when a product is needed urgently. It is under these circumstances that a physical store can offer a profitable option; opportunity to see and test the product. Another advantage of an offline store is that the buyer can touch and closely examine the product he intends to purchase. For example, clothing or shoe sizes vary from brand to brand, and if a person is not sure that a product fits him, he will have to look for where to try it on. A similar situation is observed with the purchase of a car, when the driver wants to test the car and understand the differences in the models; simplified return process. If a product doesn't work or has some kind of defect, it's much easier for someone to go into the store and give the product away or exchange it. Returns are also possible in online stores, but the buyer will have to pay for return shipping and wait until the money is returned. And, of course, we cannot fail to mention situations when a consumer needs services that simply cannot be obtained remotely. For example, haircuts, massages, cosmetic services, car maintenance and refueling, selection of glasses in the optics.