The planning stage of your marketing strategy on Instagram , is essential for a good performance of the profile. What this means for brands: It means that engagement is key and therefore every publication must take this into account. When users interact with your content, they tell the algorithm Hong kong phone number list that they want to see more of your posts. 2 - Recency In this parameter, the Instagram classification algorithm takes into account the issue of temporality, that is, Instagram will better classify the most recent posts, as it knows that people like to have updated information on their timeline.
In fact, Instagram announced in March 2018 that it was updating the algorithm precisely to ensure that the most recent posts are more likely to appear first in the feed, as this way the content will be fresher and people will not miss the posts they like the most. . It's important to be clear that the Recency criterion doesn't mean you should post wildly to make sure your post is always showing up for people. This is one of the great myths about Instagram that many people still insist on believing. What this means for brands: It's important to figure out the best time to post on Instagram to ensure your posts are "fresh" when your followers are online.