Digital marketing for the food industry

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Digital marketing, when carried out efficiently, brings very significant results to your industry, since the influence of digital media gives the customer more access and information, while bringing your company closer to the consumer and allowing the expansion of your company's authority. brand. It is important to keep in mind that even if your brand does not interact with the end customer, the search for your services, products and suppliers begins long before potential customer contact. Logically, the more the end customer consumes their industry's products, the more resellers will want to close deals. It is a value chain that your company needs to impact from the supplier, through resellers and must impact the end customer, the support base of your business. We particularly want to address digital marketing for the food industry. How can a social network engage consumers and increase demand at the final point of sale? How can being featured on Google increase business generation? Advantages of digital marketing for the food sector Relationship between brand and consumer Qualified traffic How to acquire leads interested in becoming resellers Best strategies to increase demand Advantages of digital marketing for the food sector The food industry is one of the sectors that benefits most from digital marketing. For example, when consumers are in a supermarket they decide on certain brands according to experiences, information, and even the product's packaging.

A good digital marketing strategy, with well-defined actions Colombia Mobile Number List according to the brand's target audience and its objectives, is capable of boosting your food industry, bringing your customers closer and increasing your profit! With the correct use of different tools, social networks, Google ad campaigns, marketing emails, among others, it is possible to reach the customer profile that is interesting for the brand. Understand the impacts of each digital action for the industry: Relationship between brand and consumer Digital marketing makes communication between the brand and consumer much more effective, making it possible to evaluate results almost in real time, adapt segmentation and adjust the investment amount depending on whether the results are promising. We have an example that is a reference in terms of bringing the brand closer to the public, creating customers loyal to the brand, which is the case of Moinho Globo, a company renowned for its wheat flour and mixes for cakes and breads, served by K2 Digital Strategy with processes of Inbound Marketing .



Inbound is very successful for the brand, as social networks were used with constant interactions, solving consumers' main questions, and the Clube Momentos Incomparáveis ​​was created, where themed recipes are sent monthly by email, always receiving interactions and positive feedback from readers. Qualified traffic The search marketing strategy adopted the creation of culinary recipes that use the brand's products. But there's no point in having a lot of content if no one can find it, right? This is where SEO (site search engine optimization) comes in, which aims to position the company's main content in the top positions on Google for the best keywords in the segment. The result of this is the generation of qualified traffic, people who get to know the brand even more, thus impacting sales to the end consumer. It is the industry moving digitally to boost sales, even if indirectly. How to acquire leads interested in becoming resellers Another very interesting digital strategy to be adopted by the industry is to increase the base of contacts interested in becoming product resellers. Believe me, there are many points of sale that are looking for new products to resell and make a profit, and the internet is one of the most used channels for this purpose. Let's give a practical example. With good SEO strategies, Google ads and social media management, Pratic Leve, a snack and farofa industry, began to drastically increase its lead base, contacts interested in reselling the brand's products. It was discovered which keywords this audience used on Google and search marketing acted to make the brand stand out in searches.