You 11 Subject Line Tester Tools to Increase Your Email Open Rates 10 Steps to Influence the Influencer (With Hyper-Personalization, ... 13 of the Best Email Marketing Templates for 2022 10 Ways to Grow Your Email Marketing Lists: 1. Use Lead Magnets or Gated Content 2. Run an Online Contest 3. Ask For Feedback 4. Add CTAs and Forms Throughout Your Website 5. Get Subscribers For Your Blog 6. Host Background Remove Service Webinars and Podcasts 7. Collect Emails When a User Makes a Purchase 8. Start a Rewards and Referrals Program 9. Use Quizzes and Polls 10. Provide Discounts and Offers 1. Use Lead Magnets or Gated Content Lead magnets are basically incentives that you provide people to give you their contact information.

The most effective lead magnet is a valuable piece of content that is useful to your audience. Create something that your audience wants enough to give you their email information. This type of content that people can get only if they provide their details is called gated content. This could be a cheat sheet, guide, case study, ebook, templates, toolkit, etc. This type of content provides actionable insights to your audience and is extremely useful. Always remember that your gated content or lead magnet should provide a solution to a pertinent consumer problem. It should be something that is not easily available and is, therefore, extremely valuable.