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Despite being a professional social network, LinkedIn has had great acceptance and constant growth among B2B advertisers, offering great opportunities for brands. Since its acquisition by Microsoft, the professional social network has added new functions and a series of changes aimed mainly at enhancing advertising on its platform, and among those changes it has just announced LinkedIn Carousel Ads , its new carousel format.
How to use the new LinkedIn carousel ads
The new step in the evolution of advertising formats on the social network are LinkedIn Carousel Ads, with which brands can tell stories and interact with their target audience. In fact, they are very similar to the carousels on Facebook, Instagram and Twitter.
In LinkedIn Carousel Ads, brands can share up to 10 images on custom DATABASE USA izable cards that users can swipe horizontally. Of course, while the video is already part of the carousel format on Facebook and Instagram, at the moment it is not possible to add it to LinkedIn Carousel Ads.
Image: LinkedIn
Brands can use the carousel format according to the choice of the objective of their campaigns , and use greater advertising space in a more flexible way.
Carousel ads are interactive, they invite you to play with them and find out what the brands have to say, and the proposal is interesting, although it arrives a little late compared to other social networks, but despite this it can be an area of opportunity for brands that focus their target on professionals .
LinkedIn carousel ads are a way to attract users' attention , making the brand more memorable and creating deeper relationships with B2B audiences, a target audience that other social networks are not focused on.
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More than 300 brands have already tried LinkedIn carousel ads
The social network assured through its official statement that carousel ads allow you to increase brand awareness, send traffic to multiple landing pages as well as generate quality leads when combined with LinkedIn Lead Gen Form, the form creation tool. of the social network.
Additionally, advertisers will have standard metrics, such as click-through rates and number of leads generated, as well as other special metrics for carousel ads, such as individual card impressions . The reports can be obtained in their downloadable format, as well as maintaining the reports directly in the Campaign Manager tools.
Image: LinkedIn
On its blog , Instagram said that more than 300 brands have tested LinkedIn Carousel Ads in its beta version, including Hewlett-Packard Enterprise , Volvo Car Canada and Cotton Inc , and almost 75% of them have seen an increase in their conversion rate. interaction and clicks through image carousels compared to standard sponsored content campaigns.