That does not mean that you can offer a lot of information, so design your newsletter with a pinch of strategy. Write your email segmenting well the areas that you show and in them summarize the information that you offer. And already through links, redirect your target audience to the pages of your website or blog where that information is. You will see Special Database how synthesizing can mean increasing the opening rate of your website. And who knows if even the conversion rate 2.- Get subscribers for your Newsletter As I told you before, the power is in your subscriber list. the emails from web pages of your potential clients, your newsletter is a time bomb.
Instead of looking for prospective clients (warm or warm traffic) you are targeting people who do not know you (cold traffic). So the result will be fast. Mail from someone I don't know, nor do I open it. The most important thing when doing mailing is to think about how to get subscribers for your Newsletter. My advice. Use a good Lead Magnet on your business and from there you will get subscribers to your mailing list that will be quality users. They are already temperate traffic, now it's your turn to turn them into qualified Leads and customers with your Newsletter and your work. 3.- The subject, the key to a good opening rate.