Digital marketing is very close to traditional marketing at this point, because the important thing is knowing how to listen efficiently to different audiences, in addition to mapping influencers to have a dynamic overview of the situation. Only in this way can the company Phone Number List gather strategic data that will serve as a basis for making assertive decisions. Here are some tips for identifying brand influencers on the internet: 1st – It is important to observe market niches and evaluate the influence of personality within the specific niche in which your company operates.
The relevance of influencers will largely depend on your target audience. 2nd – Don’t just evaluate fans, friends and followers, one of the most recommended metrics is engagement. Influencers are identified mainly due to their great potential for impact. To measure engagement, there are several formulas and methodologies and tools such as klout, which we will cover in other articles. 3rd – We must also not forget to map the positive influencers (defenders) of the brand, they are a key element, especially in crisis situations. In the next article we will talk about crisis management on social media. Send your thoughts .