It's a Substantial Budget but Your Photos Are Your Foil

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Nirobhasan
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Joined: Sat Oct 29, 2022 9:38 am

It's a Substantial Budget but Your Photos Are Your Foil

Post by Nirobhasan » Sat Oct 29, 2022 10:16 am

The professional will be able to highlight your products, be consistent with your graphic charter, and transmit your brand image through his shots. 5. Choose the format and number of pages of your catalog The choice of the format of your catalog is strategic. It must be practical to be "passe-partout", while being large enough for your advertising medium to be visible and readable. As for the number of pages, your catalog must include all the essential information for the sale, without overwhelming your customer with unnecessary details. However, some pages are essential: The cover The presentation page Table of contents The product pages The end pages They must be a multiple of 4, because printers use one sheet to print 4 pages.

Make the model of the product catalog Now that you have the main elements of your product catalog, it's time to design your mockup. This "draft" will allow you to visualize your future merchant catalog, to arrange it, modify it, until you obtain a perfectly structured final product. 7. Organize your product catalog Directed by Aurélie Lambert The organization of your catalog must correspond background remove service to the expectations of your prospects. Think about how your target is likely to read your marketing material. Will she read the entire document or will she search for the product that interests her by category? An in-depth study of your persona will help you organize your catalog.


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For example in certain sectors, notably the medical field, an alphabetical classification is more appropriate. 8. Find the perfect design Your product catalog will transmit the values ​​of your company, it must be fully consistent with your brand identity. Keep your graphic charter and your typography so that your customers can identify you immediately. At this stage of the process, it is advisable to use the skills of a graphic designer . He will be able to find the style that most correlates with your visual identity. Read also: Create a design catalog: 7 pro tips 9. Create an attractive cover Your catalog cover is the first thing your target audience will see and if it doesn't appeal, your marketing campaign is doomed. Highlight your flagship products with quality photos. If your catalog is seasonal, opt for a related design.



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