So it’s that idea that your first sentence

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sstmclear215
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So it’s that idea that your first sentence

Post by sstmclear215 » Sun Nov 13, 2022 4:22 pm

If you enjoy what you hear here on The Lede, we’d sure appreciate your telling a friend about us or giving us a rating and a review on iTunes. I’m your host, Jerod Morris, and today I’m joined by Copyblogger’s Chief Copywriter, Demian Farnworth, as we continue our series on the 11 essential ingredients of a blog post.which we covered in our last episode, was a magnetic headline. is the open, where your words must begin your post with a bang. Copywriting legend Eugene Schwartz would famously spend weeks on just the first 50 words of a sales piece. Brian Clark wrote that a great headline mixed with a lame opening is like inviting someone into your house only to slam the door in their face as they approach.


What is your single most important tip for grabbing philippines photo editor your readers’ attention and pulling them into your post, instead of pushing them out? Demian Farnworth: The single greatest tip when it comes to openings has to be this idea that your first sentence should be short. This idea, I think, originated with Joe Sugarman. He had this idea that your headline should stop your reader in their tracks with a captivating promise. Get people to stop, and then your opening is where you convince them to continue to read. Sugarman’s view was that he treated it as a slide from the headline to the first sentence, to the second sentence, and so on. He’d say that your only goal behind the headline was to get them to read the first sentence.

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Your only goal behind the first sentence is to get them to read the second sentence, and so on. And through experiments, and through writing, and through his copy, he always started with a really short first sentence. It could be a one-word, two-word, three-word, four-word sentence. Five, six is probably pushing it. But just that one word. And the goal behind was to shock, to awe them, to make them laugh, get them in a state of kind of expectancy and anticipation. should be very, very short. Jerod: And one strategy, one way to do that, is you can ask a question.



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